Built Neoprene Tough

In April I got a call from a friend I met while interning at Gilt Groupe, Missy Turla. She is a hair stylist that does some amazing editorial and commercial work in and out of New York. She asked me if I wanted to assist in styling some images for a look book for the company BuiltNY, of course I obliged. Although I didn't really know what the comany was, I immediately searched for some info via the Net. I found Built to be a super cool company that manufacturers neoprene casing for electronics, food, and baby necessities. I was thrilled to be apart of the project not only because free gifts were offered for my time but also because It was a great way to beef up my CV.

Here are a couple pictures I got to work with on set of the shoot. The models drank wine and got in character as I steamed and prepped everything we would be using throughout the day. It turned out to be a pretty cool advertisement. Check out their web site Builtny.com, they have amazing laptop covers and IPOD cases that are very durable.

When you think about it Neoprene is a great fabric to work with in the industries of electronics and any thing that water could possibly ruin. Built has definitely set up a great niche in the market and I;m sure their developing a lot more uses for the the fabric.This past fashion month took to the fabric to new levels.

On the fashion level its beginning to become more and more acceptable as a form of modern fabrication. It's on the street, on TV, and just hit the spring 2010 RTW collections.

My early run in with neoprene was at Parson's this past year. A really edgy girl (whom name I don't know) would always wear the most interesting outfits with this heavy dark make-up. One day the girl came with a homemade black neoprene something...I don't remember if it was two pieces or a dress, nonetheless I thought it was pretty cool.

I know their are a bunch of other neoprene creations out their but my next encounter with it was with Ramon the black guy from Project Runway that got kicked off earlier then I think he should have. He whipped up that neoprene wonder that saved his ass from elimination in that partner challenge. This one as well happened to be a pretty cool neoprene look for someone who can pull it off.
Ramon (Project Runway)

Now, for Spring 2010, both Prada and Gucci showcased an ongoing addition to the new ways sportswear are being created. Both houses took the idea of scuba and surf then translated it into ultra cool sportswear that looks very refined and urban.



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