Popping Up In A Big Way

Designer Rachel Roy will open a pop-up shop in SoHo for her Rachel Rachel Roy line. The shop coincides with New York Fashion Week and the Fashion’s Night Out shopping event that evening. The 1,800-square-foot space will feature the collection of Rachel Rachel Roy including modern sportswear and dresses, footwear, jewelry and handbags. The shop will only remain open for about 10 days. The designer was recently backed by Jones Apparel Group in selling 50% of her stake in the company to the investor. This venture is a preview of what’s to come from the designer, who plans to open pop-up shops in others cities following New York. The designer will also be on hand at the shop she tells WWD

“What’s special about the pop-up store is that, due to the short-lived nature, I am able to fully devote myself and interact with my customers on a daily basis,” she said. “I grew up working in retail, so it’s rewarding for me to now have my own space, personally fit the customers and be able to hear their feedback directly.”

The opening night is to be a grand event including a collaboration with graffiti artist George “SEN One” Morillo, who will be also creating customs pieces for customers to buy. The night will also provide entertainment from singer Estelle, an avid Roy supporter. Also a graffiti printed ice cream truck will be on hand out side passing out ice cream to passerby's. A percentage of the proceeds will be donated to the New Yorkers for Children foundation.

The Rachel Rachel Roy apparel collection, which retails for between $59 and $299, includes an array of sportswear options such as stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there is a large selection of accessories, including footwear, handbags and jewelry, all retailing for less than $250.

September 10th is to be a magical day in fashion land mark your Calenders....111 Spring Street is the address see you there.

0 Response to "Popping Up In A Big Way"

Post a Comment

Powered by Blogger