Designer Profile: Ann Sofie Back AW 09

I was firsted introduced to this collection a couple years back when I was surfing the web. Of course she is alumni of Central Saint Martin via MA program 1998. Her style is exactly what fashion is about, using medocrity as a influence to innovate and achieve new style and design. The newly appoint head designer to Cheap Monday uses perfect beauty as a starting point only to manipulate it into something from another world. Her rise to fame in the industry is impressive with styling Purple and Self Service magazine to styling the SS 2001 campaign for Miu Miu. The designer has also showed in Paris for 4 seasons, to only retreat back to her homestead to show at London Fashion Week. Her Fall 09 collection is a journey into something of an homage to US horror films like Carrie, Nightmare on Elm Street, and Halloween and Michael Jackson's Thiller. Dresses adorned with dreamcatchers, slashed and distress denim make the collection a standout.... edgy, innovative, and subversive....Anna Sofie Back

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